When you go to the grocery store, how often do you read a product’s packaging before making a buying decision? If you’re like 85% of Americans, then the answer is probably “a lot”. Reading a package helps create shopping confidence. But 78% of people surveyed also said that they wish there were more information on packaging. Since we’re living in the information age, shouldn’t there be an easy way to make that happen? Services like the Digimarc Barcode Reader are hoping to fill this information gap by allowing smartphone users to scan a barcode on a product to read additional information. The goal is to create informed consumers who can feel confident about the purchases they make.
Read the full article here: Survey: 75 Percent of U.S. Adults Want More Product Information Via Mobile