Promoting your app on Google Play can be a sticky situation. Literally. New data about the Google Play Store reveals that app rankings function differently than in Apple’s iOS App Store. Rankings on Google take longer to climb the ranks and then stick in their position for longer before tapering off. This means that you’ll need to adapt your promotional strategy to compensate!
To paint a clearer picture of this Google Play Store stickiness, let’s take a look at the downloads for Angry Birds 2, which was released on July 30th of this year. The game immediately jumped to the number one position in the iOS App Store rankings on day one. However, even though the game saw similar download numbers and subsequent success in the Google Play Store, it still took a full 6 days for the game to reach the number on ranking. This is then mirrored on the downslope of popularity, as well. The iOS App Store has spikes while the Google Play Store has waves.
This difference needs to be reflected in your promotional strategy. Dropping all your promotional cash in one day can work extremely well in the iOS App Store, but the same strategy won’t even get you noticed on the Google Play Store. It will take far more consistency over a longer period of time for you to find success with your promotional efforts on the Google Play Store. It also means that you’ll need to plan ahead for when you want your app to peak. Since it takes several days for you to rise in the ranks, think about making a promotional push on a Tuesday so that more people see your app on Saturday!
The Google Play Store stickiness means that you need to take a different approach to your promotional strategy.
Read the full article here: How to Adjust for Google Play’s Ranking Stickiness When Promoting Your Android App