China’s smartphone market is surging. By the end of 2016 a quarter of the 2 billion mobile users will be Chinese and 77 percent of China’s population will own a smartphone. This has created a burgeoning market for Chinese-developed apps. There are some important lessons an app developer can learn from Chinese app developers, as well as some information that might make you think twice before releasing your app in the Chinese market. Freemium apps are the most dominant apps in China, whereas many US apps are 99 cents to install. This is an important distinction to be aware of. China is also finding huge success in creating basic utility and security apps, which are proving to be very successful in emerging markets. They are also killing it in the mobile games market. However, especially if you plan on releasing a game in China, then you should know that only one game, Minecraft, has ever broken into the top 20 games in China and that the average Chinese mobile gamer only spends $13 compared to $27 in the US. Check out all the info about the Chinese app market in the article below!
Read the full article here: Performance Marketing Trends We’re Seeing in China