Globalization is becoming an absolute reality. As an app developer or Internet advertiser, it’s easier than ever to get your product or your message to anyone in any part of the world. While many people are focusing on large foreign markets like India, China, and Japan, one of the biggest markets is remaining largely untapped: Brazil.
Brazil has a population of 200 million people and is growing rapidly. Brazil is already firmly engaged in the world of smartphones with 137.3 million people using mobile phones, $731 million in mobile ad spending by 2017, and the average time spent on mobile devices reaching 84 minutes per day (10 minutes more than the global average). Many people in Brazil do not own a PC, but they do own a smartphone, which offers a huge opportunity for app developers and marketers.
Brazil is set to increase its mobile ad spend more than any other developed country, so now is the time to break into this market before the competition takes notice. Brazil is also one of the 5 most connected countries on the planet. The populace particularly enjoys social, entertainment, and games. WhatsApp is a huge player in the Brazilian app market. If a company wants to launch a campaign in Brazil then it’s useful to start by interacting with the audience, speaking directly to consumers and offering solutions to problems, working with a local partner to establish roots, focus on their favorite types of apps (social, entertainment, and games), and to launch the campaign sooner rather than later.
Brazil is booming when it comes to mobile platforms. Now is the time to get in on the action. Find out more in the full article below!
Read the full article here: Why Global Marketers Need to Pay Attention to Brazil