If you want your app to rank higher in app store searches then you need to develop organic acquisition channels. In other words, make sure people can easily find your app on their own. It can be tempting to use a paid promotion, but the statistics show that paid campaigns offer a poor return on […]
Trying to choose which app icon you should use on the app store? Which screenshots to include? A/B testing will help you make those decisions and help you understand why certain choices work well on the app store.
If you want your app to succeed in the app store then you need to know your enemy. Big companies have the luxury of name recognition, plenty of marketing money, and whole teams of people dedicated to making sure their app is discoverable. To compete in this cutthroat market you have to make sure your […]
Each social media network is unique in the way it operates and the way its users interact with it. Instead of creating a blanket social media marketing strategy you need to incorporate the individual aspects of each social media platform to insure success. For instance, your Facebook posts and your twitter posts can’t be the […]
The mobile app market is always changing as new technologies are introduced into the marketplace. There are 12 trends happening now that make great additions to your next app project.