Does it sometimes feel like it takes an eternity to get paid for the advertisements in your app? New technology delivers an ad to a user in under 60 milliseconds, yet it can still take up to 60 days before publishers see a dime of that revenue. HasOffers has partnered with Payability to provide a […]
Waze, the popular voice-guided GPS app, has been blazing a new trail with sponsored celebrity voices. The GPS service has been partnering with businesses to promote products and media events through limited-edition voices. September features the introduction of Late Show host Stephen Colbert’s voice, New England Patriots star tight end Rob Gronkowski, and acclaimed actor […]
Is your app securely storing personal information? It might be time to double check. The FTC is bringing litigation to Wyndham Hotels for failing to bring its digital security up to regulations. Don’t let the same happen to you!
Nextbit, a tech startup comprised of ex Google and Apple employees, has unveiled its flagship smartphone, the Robin. The new phone will run on the Android platform and focus on cloud connectivity. The company believes that most smartphones on the market are cloud dumb, while the Robin will be the first truly “smart-cloud” phone to […]
You might have noticed that things look a little different when you search for apps outside of Android’s Play Store. That’s because the Android platform has upgraded its app search results to feature a layout that better resembles an app store. No longer are apps listed one-by-one with brief descriptions of their services. Now they […]
Rovio, the Angry Birds developer, has had to layoff hundreds of workers in the past year. Where did such a successful mobile gaming company go wrong?
Gambling gamers rejoice! Betcade, a new app store dedicated to real money and casino apps, will provide the first streamlined experience for finding, downloading, and playing mobile gambling games on Android devices. The system touts increased security, standardized payment, and better app management. App developers will have a unified system that improves discoverability of pay […]
It looks like Apple is finally dipping its toes into the world of original programming. The tech giant will be playing catchup to companies like Netflix and Amazon who have been producing original television programming for several years. It’s unclear how Apple will be distributing this new service, but it is likely that the programming […]
If you want people to click on your app then you have to make it look good. Check out these 15 incredible resources for finding the best graphics for your app!
Want to promote your app but you’re on a tight budget? You can relax because there are plenty of ways that you can promote your app for free! Social media, landing pages, cross promotion, press outreach, and partnering with influencers are some of the completely free ways that you can get the word out about […]
If you want your app to rank higher in app store searches then you need to develop organic acquisition channels. In other words, make sure people can easily find your app on their own. It can be tempting to use a paid promotion, but the statistics show that paid campaigns offer a poor return on […]
Trying to choose which app icon you should use on the app store? Which screenshots to include? A/B testing will help you make those decisions and help you understand why certain choices work well on the app store.
If you want your app to succeed in the app store then you need to know your enemy. Big companies have the luxury of name recognition, plenty of marketing money, and whole teams of people dedicated to making sure their app is discoverable. To compete in this cutthroat market you have to make sure your […]
Each social media network is unique in the way it operates and the way its users interact with it. Instead of creating a blanket social media marketing strategy you need to incorporate the individual aspects of each social media platform to insure success. For instance, your Facebook posts and your twitter posts can’t be the […]
The mobile app market is always changing as new technologies are introduced into the marketplace. There are 12 trends happening now that make great additions to your next app project.
You can have the best business app in the world but if you don’t know how to promote it then you’re going to end up stuck. Most people have a basic understanding of the necessary methods for promoting an app like choosing strong keywords and using social media, but these 24 best practices for promoting […]
Instagram is one of the best social media platforms for delivering a message. It’s simple, uncluttered, and has a massive user base. If you’re not sure how to best use Instagram for your marketing campaign, check out some of these useful tools. If you’re looking for more control over your images then you should install […]
When platforms are unified, cross-platform app development is a breeze! But China and Europe are threatening that unity by favoring devices that have free reign over their operating systems.
Cyber-bullying has been a serious problem since the introduction of the Internet. The anonymity and separation that characterizes online interactions is the perfect stomping ground for bullies. One teen, Trisha Prabhu, decided that enough was enough. She chose to fight cyber-bullying by developing an app called ReThink that helps people think twice before sending an […]
Everyone can relate to the frustration of a cell phone running out of battery power. It always seems to happen at the worst times, too! A team of engineers at Intelligent Energy, a UK tech company, feel the same frustration. They’ve developed a new style of hydrogen fuel cell that is small enough and simple […]
Adobe is hoping to get more people using its Photoshop software by developing a free, mobile app that features the same familiar, robust functionality of its desktop counterpart.
Microsoft is opening up a whole new dimension of possibilities with the forthcoming release of its 3D scanning app. The app, called MobileFusion, transforms any smartphone into a portable 3D scanner. The tech promises to streamline the ability for anyone to scan an object, create a 3D render, and then print the object using a […]
Your app is finished, polished, and ready to hit the market. But how do you make sure people are able to find it and download it? The answer is app store optimization. There are several techniques that you can use to insure that your app shows up at the top of the search results when […]
Social media for the stock market? Copyop is a new ‘social trading’ app that uses crowdsourcing to inform financial decisions. We take a look at how it works.
While I realize it sounds crazy to create an app in under ten minutes, I wanted to put myself to the test to see if I could actually do it. Could I build an app for a nonprofit organization that could actually be used today to communicate with volunteers, donors, staff members and clients? The […]