Most business owners don’t know the difference between a mobile compatible website and a mobile app. Having a mobile app can give you a strategic advantage over your competition. In this video we analyze all the benefits that you can get from having your shopify store, turned into a mobile app in literally 10 minutes… […]
Most virtual loyalty card apps and software are OVERPRICED and COMPLICATED. They tend to be a one-trick pony providing just ONE benefit at a steep price point. They also require the small business owner to purchase and install hardware like iPads or tablets. So… Why Shouldn’t you get a Loyalty Card App? They are overpriced They […]
Where Does a Mobile App Fit with The Rest of My Marketing? As a small-business owner, you have a lot of decisions to make when it comes to your marketing. Your time and budget are both limited, and you need to make sure you are spending both on tactics that actually work. A mobile app […]
Deepen Brand Engagement With These Mobile App Strategies It takes many, many interactions between your customer and your brand before your brand really “sticks.” In fact, in advertising this is called the effective frequency. It’s the number of times a person must be exposed to a message before they respond. The Rule of Seven is […]
5 Strategies for Improving Your Marketing With a Mobile App Marketing is often puzzling for small businesses. The sheer number of options available feels crushing when you have so many other responsibilities in your business. From local advertising to social media to SEO – it’s hard to know what will work best. It’s hard to […]
The Real Costs of a Mobile App for Your Small Business A mobile app seems like a cool idea for your business. Especially if your customers are always connected to their devices, and you need ways to stay connected with them. But isn’t a mobile app going to be expensive? Don’t you have to […]
Is a Mobile App Right for My Business? There are so many marketing tactics and tools out there that claim to help you market your business. But not every tactic or tool works for every business. Except for one. A mobile app can be a marketing workhorse for almost any business – even a small […]
One night you’re browsing on your smartphone and you look at how many apps you have. Suddenly, you have a brainwave and think “wouldn’t it be cool for our business to have an app?” You then quickly think it must cost a lot or it’s going to take up too much time. Perhaps a […]
When you’re running a small business, you’re often forced to learn a lot of things that you probably never imagined you’d be doing. One of which is needing to market your business. This will keep your existing customers coming back and to help you to find new customers. No matter what type of business you […]
Lawmakers in California are proposing a law that would prohibit the creation or sale of mobile devices that cannot be decrypted by the manufacturer or the operating system provider. In other words, California wants to make it possible to bypass a user’s passcode on their phone. Apple currently does not have a system in place […]
Apple and its iOS platform have managed to create a world of opportunities for entrepreneurs in the app development world. This is true in the US, but it’s also true in Europe. European app developers have raked in $11 billion in App Store sales and there are an estimated 1.4 million European app developers currently […]
At the end of the day, we’d all love to develop an app that made us a good amount of money. If you want to guarantee that you’ll rake in the cash then you’ll need to target 18 to 24 year-olds with simple apps. Here’s how!
Companies have been trying to get consumers to embrace smart watches for years, but everyone knew it wouldn’t really take off until Apple released their own version. And that is exactly what happened. Much like Apple did with the iPhone, the Apple Watch has completely taken over the smart watch market. The Apple Watch managed […]
There used to be a time when you needed a paper map and the guidance of strangers to tell you where the best place to eat was while you were on vacation. All of that has been replaced by smartphones, which vacationers now describe as ‘indispensable’ while on their trips. Expedia collected data about travelers […]
India is experiencing massive mobile growth. If you aren’t paying attention to the Indian market with your app or your advertising then you need to start! Check out the incredible numbers!
If you’re an app developer then you already know that social media is one of the best platforms for marketing your app. However, there are many pitfalls to social media marketing that many people fall into if they don’t plan accordingly for their marketing campaigns. Don’t make these rookie mistakes! The first mistake that many […]
It’s already been a few months, which means it’s time for Apple to start releasing information about their newest software updates! Apple is always hard at work on their operating systems and they will have new versions of iOS, tvOS, and WatchOS releasing to the general public in March. iOS 9.3 will be getting some […]
Marketing an app in this day and age means being social media savvy. How do you do that? By creating an authentic voice for your brand! Here’s how!
Google has been playing around with virtual reality (VR) since its release of Google Cardboard – literally a piece of cardboard in the shape of a headset that allows people to access VR content through their smartphone – but now they’re getting serious with the technology by making their VP of product management, Clay Bavor, […]
The future of wearable technology is starting to come into clearer focus as more people get their hands on these devices and begin using them. What does this mean for wearable marketing? This is a question that’s still actively being worked out, but one of the first steps is to create a new language for […]
People may have gained some weight over the holidays, which is one of the reasons why fitness apps gained so much traction during this period! That, plus all those fitness resolutions and plenty of new smart devices under the Christmas tree made for the ideal combination for fitness apps to succeed. See how fitness apps fared over the holidays!
Blackberry is a company that seemed all-but-dead after the iPhone and other touchscreen smartphones ate into its market share. However, Blackberry’s newest phone, the Priv, has proven to be a success and has given Blackberry a new lease on life. What is dead, though, is the Blackberry operating system. The Priv runs on Android and […]
Everyone has been focused on the stats regarding the mobile phone takeover, but one piece of data being overlooked is the fact that Apple managed to ship more iPhones and iPads than all Windows PCs in 2015. Sure, sales of Windows PCs have been declining in the past five years, but this really puts into […]
Amazon is using a tried-and-true referral program to increase its mobile app downloads. And it’s working like gangbusters! See how Amazon is managing to succeed with this super simple strategy and see why it can also work for your app!
Google is making a bigger push forward with its Cardboard virtual reality system, and one step in that process is reintroducing spacial audio to the SDK. The Cardboard SDK update is available for Unity and Android and will allow people to incorporate spatial audio to their VR apps. This will allow developers to create audio […]
Apple has been incredible at revolutionizing so many aspects of the digital world but they were never quite able to make magic out of their iAd mobile advertising network. The company is now stepping back as the overseers of the ad network, but not completely dismantling the service. The high cost of the ad units […]
Facebook Messenger has reached 800 million users and it’s not done yet. Now Facebook Messenger wants to be the app that you turn to for everything you could ever need. See how it plans to take over your phone in the year 2016!
These days there are dozens of options available for people to pay for goods and services. Apple is adding several more methods to that list if rumors are to be believed. The company is allegedly going to allow users to pay via text, call, or email. Apple will join the likes of Venmo, PayPal, Facebook […]
If a tweet is longer than 140 characters can it still be considered a tweet? That’s an existential question that people might have to start asking themselves if the rumors that Twitter is increasing the character limit to 10,000 is accurate. Twitter has tweaked and altered several features of its social media network and added […]
The Apple TV is finally showing how much of an app powerhouse it really is. Check out the stats and start considering adapting your app for the tvOS platform!
Ever since the Oculus Rift virtual reality headset was first announced people have been clamoring to get their hands on one. It promises to be the first VR device that will truly revolutionize the medium and tech enthusiasts and consumers alike have been hungry for any news regarding it. The company has finally announced the […]
As a company it’s sometimes easy to think that Apple is invincible. It has been on an upward earnings trend for nearly a decade. That all changed as of 2015. Even though the tech giant recorded record sales of its devices, those earnings did not equal success on the stock market. Apple shares were capped […]
CES 2016 is over and there are awesome new pieces of tech to get excited about! Here’s a breakdown of everything you missed. The future of tech is bright – and full of opportunities!
As spontaneously as they arrived, Snapchat’s paid lenses have already disappeared. The social media app has been testing various revenue models and its most recent effort was focused on selling individual, quirky lenses that altered a user’s image. This plan was introduced late last year and the company is already moving on to the next […]
The Consumer Electronics Show (CES) is in full effect in Las Vegas and there are plenty of pieces of technology to drool over. This year featured a slew of products that finally seem to be taking us into the future we have all been imagining for decades. LG unveiled a flexible, rollable OLED display, which […]
It’s one thing to get users to download an app but another thing entirely to get them to continue using it. Here’s a guide to user onboarding that will help you make sure people keep coming back to your app over and over
Facebook is becoming massive, which means that Facebook Messenger is doing well, too. Just how well is it doing? New reports show that Facebook Messenger now has 800 million monthly active users. This announcement comes on the heels of the announcement that Facebook has over 1 billion monthly active users. It was unclear whether breaking […]
China’s smartphone market is surging. By the end of 2016 a quarter of the 2 billion mobile users will be Chinese and 77 percent of China’s population will own a smartphone. This has created a burgeoning market for Chinese-developed apps. There are some important lessons an app developer can learn from Chinese app developers, as […]
Having great reviews and a high rating can significantly impact your app’s ASO, which means it needs to be a high priority for you as a developer. How do you insure positive reactions to your app? Find out!
December was a huge month for Apple’s iOS App Store, which makes an examination of the top apps for the month even more intriguing. It’s always a good idea to keep a finger on the pulse of the App Store so that you can gauge the popularity of apps and the trends of the marketplace. […]
CES 2016 (Consumer Electronics Show) is in full swing in Las Vegas, which means there are plenty of new gadgets and new pieces of tech to ogle. While there are always some outlandish new technologies on display there are also plenty of realistic gadgets that are likely to make in impact in the coming year. […]
Finding the right mobile ad network can be a bit confusing, but with the right knowledge you can be sure to find the network that’s best for you and your app! Here’s what ou need to know.
The world is going mobile. 2016 signals the tipping point for the mobile economy as more and more people become smartphone owners. 800 million people became smartphone owners in 2015 alone and 2016 promises to add another 600 million to that number. The end of this year will see more than 50 percent of the […]
Ever heard the saying “everyone’s a critic”? Turns out the truth is that everyone’s an app developer! A new survey of business customers found that 76 percent of them self-identify as app developers. This is curious since only 8 percent of those surveyed knew a mobile coding language. This survey reveals an interesting shift in […]
Apple made over $1 billion in app store sales. No, not over the course of 2015. They made that much money in the last two weeks of the year alone! Find out what this huge figure means for Apple and app developers!
Most people would expect app developers to trust their partners over their peers, but new data suggests that the exact opposite is true. Data was gathered from over 10,000 app developers and the conclusion is that when they need feedback or other resources these developers tend to value support from third-party sites and forums as […]
Who was the big winner this holiday season? Unsurprisingly, Apple managed to rake in a ton of Christmas cash. So how good did Apple do? 49.1 percent of all new devices activated this holiday season were Apple products. Amazingly, this number is actually down 2 percent from last year’s data. The iPhone 6s Plus was […]
Businesses and their employees are increasingly relying on enterprise apps to help manage their operations yet so many enterprise apps miss the mark. That’s why now is the best time to hop on the enterprise app development bandwagon! The market’s set to explode
The world is going mobile. Not only is more and more US Internet traffic coming from mobile devices, but globally there’s a huge influx in the number of people accessing the Internet through mobile devices. Currently there are 3.2 billion people in the world with access to the Internet, but a whopping 2 million of […]
It’s the new year, which means it’s time to gaze into the crystal ball and predict what will happen in 2016! When it comes to performance marketing here’s what the new year is likely to offer. This year you should expect to see video advertising finally come of age. Did you know that 73 percent […]