The Apple Watch has been one of the most divisive product launches in Apple history. Many users have been disappointed with the performance and many analysts predicted that it would not live up to sales expectations. However, analysts are having to sing a different tune now that Black Friday Apple Watch sales have skyrocketed. Here’s what it means for the future of the Apple Watch.
Target and Best Buy both offered discounts on Apple’s first wearable over the Thanksgiving weekend, which helped boost sales of the Apple Watch significantly. This boost in sales has now led analysts to believe that Apple will sell 6 million units of its Watch in the three months leading up to the end of the year. That number means that analysts are now expecting the Apple Watch sales to double their initial estimates. An estimated 12 million Apple Watches will have been sold in 2015, which shows a significant adoption rate for the new device. Even when sales were flagging between July and September, Apple still managed to dominate the wearable category by securing 72.8 percent of the sales in that period. It might not have been a strong start for the Apple Watch, but this forward momentum does show that there’s real interest in the wearable market.
12 million Apple Watches is too large of a number to ignore. While the wearable market is still new and challenging, there’s a huge opportunity for creating apps for these new devices. Currently the apps that are rolling out are shortcut versions of pre-existing apps, which have value, but are not pushing the boundaries of what’s possible on a new wearable platform. It’s a market that’s ripe for creativity and is still lacking a truly unique, killer IP. This is definitely a place to invest some app R&D.
The Apple Watch has proven that it’s here to stay. The time is now to start developing wearable apps.
Read the full article here: Analyst Doubles Apple Watch Sales Prediction To 12 Million Sold In 2015