The most recent technology battle has been an epic game of capture-the-flag where the objective for companies has been to secure dominance of the living room TV. The modern media consumer likely has subscriptions to services like Netflix, Hulu, HBOGo, and other streaming channels, which means they need a way to view these on their home TV. Nowadays, there are hundreds of devices, including the TV itself, that can fill in and stream this content directly to the TV like Google Chromecast, Amazon Fire, Roku, Playstation 4, Xbox One, etc. However, none of those devices have the potential to revolutionize the the world of media consumption in the same way as the new Apple TV. Here’s why.
The Apple TV has one major thing working in its favor – the Apple branding. That alone positions the Apple TV as a device that can become a standard part of the general population’s home entertainment system. That will get users in the front door, but what will keep them there is the simple and intuitive functionality of the technology. The remote and Siri integration make searching and discovering content easier than ever. Plus, the inclusion of the familiar App Store makes downloading new apps second nature. However, it’s the way that these activities will be monetized that proves the Apple TV’s revolutionary potential.
The TV was famous for inventing the idea of the 30 second advertisement. Streaming apps and subscription services have toyed around with how they’ll generate revenue from advertising, too. But the Apple TV is poised to capitalize on the future of advertising. Ads on an Apple TV have the potential to be highly-personalized so that they have relevancy, which is an aspect of TV ads that has been sorely lacking. It’s also likely that the ads will be shorter and less intrusive. This could make the nuisance of TV advertising feel like a relic of the past. It’s also true that the mixture of revenue models between subscription services and free content opens up a range of advertising opportunities. The potential for changing the TV revenue model is enormous.
Apple seems to be on the verge of changing the media consumption landscape forever. The Apple TV is a solid device and could become the new standard model for advertising.
Read the full article here: Apple TV Will Revolutionize Media Consumption