Apple has been desperately trying to revolutionize the TV space for years. However, the company has had enough with the negotiations and is finally hoisting the white flag of surrender. The company will no longer try to bring live television streaming to its Apple TV device. Apple will now be pivoting its focus toward the same format that its competitors are using, which is more similar to an app-based approach. The focus on apps will also be more familiar and easier for consumers to use. It’s disappointing that there won’t be live TV streaming anytime soon on an Apple device, but knowing Apple they’re already working on the next big thing.
Read the full article here: Apple Gives Up On Live TV Service After Years Of Negotiations