Topsy, a social media analytics firm that was acquired by Apple two years ago for $200 million, has been shut down by the tech giant. Topsy had been deemed the Google of social media, so it’s sudden shut down comes as a big surprise. The firm was one of the only verified Twitter partners, too. The company used deep indexing to search and analyze the vast data stored within Twitter. Apple never revealed what its intentions were with the company after they bought it, but it’s likely that they were hoping to boost their advertising targeting. Topsy’s tech was likely also used in Apple’s new additions to iOS search functionality. It seems that Apple has simply run out of uses for Topsy. Take a look at the full article below!
Read the full article here: Apple shuts down Topsy, the social media analytics firm it acquired 2 years ago