Who was the big winner this holiday season? Unsurprisingly, Apple managed to rake in a ton of Christmas cash. So how good did Apple do? 49.1 percent of all new devices activated this holiday season were Apple products. Amazingly, this number is actually down 2 percent from last year’s data. The iPhone 6s Plus was the biggest winner of the season as it was responsible for 27 percent of new device activations. To put that into perspective, Samsung was only responsible for 19.8 percent of all device activations. Christmas was also a big day for app downloads. App downloads were up 2.2 times more than the average. Check out the full report in the article below!
Read the full article here: Apple Dominates Holiday Sales With Nearly 50% of All New Device Activations