Now that over half of the apps discovered on Apple’s App Store are found via search, it only makes sense that Apple would make its search algorithm smarter. As of November 3rd, Apple has quietly rolled out some new search algorithms that deliver better, more accurate results that references more than just the metadata and keywords associated with an app. Here’s how things have changed.
The deeper indexing of apps is one of the key changes to the smarter search results. The new search will pull up results for your app even if it doesn’t include keywords from your app title or that are in the keyword slot. It will also return results based on partial keyword matches, contextual keyword matches, and even competitor brand names. Some developers have reported that their apps are now ranking based on an additional 70 keywords that are not mentioned anywhere in the app’s metadata. This all combines to create far better, far more relevant search results.
Another big change is that search results will feature more competitive apps. Paid apps are also being given a higher priority than in the past, which means that paid alternative to your app will now show up alongside your own. The contextual searching that causes this result also means that apps with no business showing up in your search results will disappear. For instance, a search for Twitter used to feature instagram in its search results while an app like Tweetbot did not. Since the November 3rd change, instagram is no longer listed in the results while Tweetbot has shot up to the number 4 spot in search results. This is a very positive change for developers.
Apple’s App Store searches are finally getting smarter, which means that the right apps have a far greater chance of being discovered and installed.
Read the full article here: Apple’s App Store Gets A Smarter Search Engine