Everyone knows that Apple makes a fortune, but its holiday iOS App Store sales figures are still unbelievable. The Cupertino company logged $1.1 billion in App Store sales for the two-week period ending on January 3rd. Yes, that’s billion with a ‘b’. While that’s great news for Apple, it’s also great news for app developers who rely on the App Store as a way to generate their revenue. Here’s what that large figure means for the future of app developers.
The App Store is getting bigger every year and so is the amount of revenue it’s generating. 2015 saw a total of $20 billion in sales through the App Store. In fact, the App Store broke a single day sales record on January 1st with $144 million in app downloads. That big two week period yielded $770 million for app developers after Apple took its 30 percent cut. The increase in revenue is likely due to the burgeoning Chinese smartphone market. There are currently more phone sales in China than any other region in the world. The top app categories generating the most revenue are games, social networks, and entertainment.
Apple has gone on record to say that they have created 1.9 million jobs in the US and that 1.4 million of those jobs are for app creators, engineers, and entrepreneurs. This is another sign of how healthy the App Store and the app market have become. The sales numbers back up this fact. What’s exciting about Apple and its App Store is that there is a constant evolution that allows for growth. An app developer now has more channels than ever for distributing their apps. The Apple Watch is creating a market for wearables, the Apple TV is bringing apps to the living room, and there are always new versions of iPhones and iPads being released. This keeps the market fresh and also gives app developers projects to continuously work on.
A healthy iOS App Store means a healthy app developer market. The two work hand-in-hand. It’s an exciting time to be an app developer because the App Store shows no signs of slowing down!
Read the full article here: Apple Reveals Over $1 Billion App Store Sales During Holiday Season