When you’re a very big company like Amazon you have a world of marketing opportunities at your disposal to spur mobile app downloads. Money, resources, and mass appeal give Amazon a huge reach, but that type of saturation can also make it more challenging to find new users to download the mobile version of an app. Solution? A marketing tactic as old as time – refer a friend.
The referral program works by allowing current mobile users to easily send an invitation to friends who have not installed the Amazon app by looking them up on their phone’s address book or by sharing the referral on social media. Any new user to sign up with the referral code will get $5 in Amazon credit, as well as the referrer. The referral code sends a user directly to the Amazon app’s download page, which significantly increases the ease of conversions. The $5 is an instant incentive for a user to try out the mobile app and see how the process works. Bam! A new user who then spreads the word, too. This creates a loop where word-of-mouth increases downloads and then an increase in downloads raises the app on the download charts, thus increasing visibility. So on and so forth.
Amazon is scoring big points with this system because it utilizes the advantages of mobile phones while also creating a valuable incentive for users. Text messages have a 70-90 percent open rate versus e-mail, which has a measly 20-40 percent open rate. Basically, people will see the referral on their phones and are far more likely to follow through with the conversion than if they were on a computer. The $5 credit seals the deal. Even if you’re not made of money like Amazon you can still incorporate these same strategies into your app marketing strategy. Give users an incentive credit to join and make it easy for users to share your app with their friends!
Amazon has done a great job with their referral program and if you’r hoping to increase your app downloads then it’s a model that’s begging to be copied! Check out all the info in the full article below!
Read the full article here: Why Amazon Chose Refer a Friend to Amplify Mobile App Downloads