There are over 3 million apps between Apple’s and Google’s app stores. New data suggests that the average smartphone user downloads at most 3 new apps per month. That means your app literally has a one-in-a-million chance of being downloaded. Even if you know that your app is the best around you still need to convince people to download it. App store optimization is part of the process, but A/B testing your app’s appearance is critical for finding success in the app stores.
A/B testing is an extremely simple concept. You set up a scenario where you want to test whether A or B provides better results. In the case of the app store this type of testing could be used for your app’s icon and the screenshots on your app page. Setting up an A/B test has already proven to be substantial when it comes to increasing conversion rates. One gaming company saw a 30% conversion increase after A/B testing their app while a travel app saw a 150% increase in conversions. These are huge numbers!
Based on the A/B testing that’s already been done there are several key takeaways. First, plain is best when it comes to icons. The app icon is likely the first part of your app a user will interact with. If it’s cluttered or distracting it can be a huge turnoff for potential customers. If a user doesn’t even want to click on the app icon then there’s no way they’ll ever hit the download button.
The screenshots that you choose to include on your app page are extremely significant for your conversion rate. These are the perfect guinea pigs for your A/B testing. Finding the best screenshots through testing has resulted in some apps jumping up 14% in conversions. For utility apps it’s best to show the app in motion, whereas games tend to succeed when their screenshots feature epic imagery that plays into human emotion. Test out several different screenshots to find which works best for your app!
Once you start doing A/B testing you’ll be amazed at the results.
Read the full article here: What A/B Testing Taught Us About App Store Optimization