Having an app with a high rating and positive reviews boosts installs. Everyone knows that. It’s common sense! Well-rated apps show up more frequently and at the top of searches, they attract more users, and the snowball effect continues. As an app developer this is what you want. But how do you get it? It will take some hard work and diligence, but turning an app from a low rating to a high rating or simply getting enough reviews can absolutely be accomplished. Here’s how it’s done.
The most important thing you can do to garner positive reviews and a high rating is to be fast and responsive to user feedback. If users are consistently mentioning in their reviews that certain bugs keep occurring or that they’re having other difficulties with the app then these issues need to be corrected as quickly as possible. You may have spent a long time on your app and think that it’s perfect, but if people are struggling with the user interface then don’t brush them off as not knowing how to use the app. Listen to what they have to say and make adjustments when necessary. Fixing problems quickly will likely result in positive reviews, which is exactly what you want. One star reviews are bound to happen, but if you can keep the users happy then the number of one star ratings will decrease over time.
But what if you don’t have any reviews yet? Many people don’t like to be the first person to post a review. It’s similar to the psychology of nobody wanting to buy the last piece of fruit at the market. People think there must be something wrong with it if no one else has touched it. This can leave your review section barren, which does not result in more installs. The best thing you can do is find peers that you trust to leave some honest reviews of the app. Ask them if they’d be interested in leaving a review, but don’t prompt them on what to say. People can sniff out a dishonest review. Look to the people who did beta-tested your app as a potential resource for reviews. They’ll know the app inside and out and be able to write a thorough review for you. All you need is a couple of these reviews to get the ball rolling.
Reviews and rating do factor into your app’s visibility on app stores. Make sure that you’re getting the right type of response from your users so that you keep that snowball effect rolling!
Read the full article here: 3 Ways Ratings and Reviews Can Boost App Downloads