If there’s one thing that most people are good at it’s spotting a phony. This is especially true when it comes to marketing. People can tell when a brand is trying to fit in with a certain demographic rather than actually being a part of that demographic. These brands end up looking like the old guy at a young party using outdated phrases like “gnarly” and “groovy”. Trust me, your brand does not want to be that guy. If you want people to buy your app then you need to be authentic with your sales strategies online. Here are some great ways to make your brand feel far more authentic!
An authentic brand will talk to its customers, not talk at them. This is an important distinction, especially in the current market where ad-blockers are becoming increasingly ubiquitous. Consumers want to connect with their brands. If they feel that they’re a target for marketing then they’re more likely to shut down the flow of communication completely. Try to build a campaign around the things that your customers really care about and that will resonate with them on a personal level. Actually caring about how your ad impacts your customers is the first step in being more authentic.
The hardest part about being authentic is speaking with the true voice of your brand as opposed to the voice that you think people want to hear. Whether you agree with his politics or not, Donald Trump is a great example of a person who is finding an immense amount of support by speaking truly and openly with his own voice. His brand is attracting people specifically because they feel that he’s being honest and being himself. You’ll be amazed how many people agree with what you’re saying when you’re open and honest with your statements. It’s liberating and is a great way to make people feel a real connection with your brand.
Authenticity is one of the keys to succeeding as a brand in this modern world. This is especially true for app developers who will be doing almost all of their marketing and branding in the online world. Check out the full article below to see even more ways to become more authentic as a brand!
Read the full article here: 5 ways your brand can be authentic