5 Strategies for Improving Your Marketing With a Mobile App
Marketing is often puzzling for small businesses.
The sheer number of options available feels crushing when you have so many other responsibilities in your business. From local advertising to social media to SEO – it’s hard to know what will work best. It’s hard to know where the most valuable place is to spend your time.
Add to that the fact that there’s not a lot of consistent, solid small-business marketing advice out there. There’s a lot of hype, sure. There are a lot of so-called “experts” telling you what will work for you. But all of those experts seem to spout radically different opinions.
This leaves business owners confused, not knowing the best way to move forward. It also leaves them with a serious lack of know-how.
This is why the idea of creating a mobile app can feel so overwhelming, when in fact it is an easy, budget-friendly way to supercharge your marketing efforts.
Here are 5 ways that a mobile app can help a small business boost their marketing efforts.
1. Get Found
Your customers are looking for you online.
What will they find when they type your business name into Google search?
Some social media posts?
Maybe a Yelp page?
A link to download your mobile app?
A page within your mobile app? Yes, Google search results now serve up app-only content.
That means your mobile app becomes one more way for customers to find you online.
2. Stay Connected
The actual numbers differ between reports, but the research all agrees on one thing: the average person spends hours a day on their smartphones. In fact, a recent study showed that the average person spends 23 days a year looking at their smartphone screen!
Having a presence on your customers’ smartphones means practically being in front of them all day, every day. A mobile app is an easy way to stay connected to them.
3. Streamline Your Marketing
Remember from Strategy #1 how many ways customers are finding you online?
Website. Social media. Business listings.
That’s a lot of stuff to manage.
What if instead of having a million different marketing channels, you could simplify everything into one single channel?
You can – with a mobile app.
An app acts as a mobile website, a portal to your social media, and a quick reference for all your business info and reviews.
It’s a one-stop shop for your customers.
4. Stand Out from Your Competitors
How many of your competitors have mobile apps?
Probably not many.
Having an app for your business makes you stand out. There’s a cool factor because not many people are doing it yet.
But this won’t last for long. As more businesses jump on board, the more common mobile apps will become.
NOW is the time to take advantage of this marketing method, if you want to stand out from your competitors.
Just think about it. Anyone who creates an app after you do is just a follower.
Another way a mobile app helps you stand out from your competitors is through push notifications.
Your competitors are likely sending emails to their customers, or showing up in their customers’ Facebook feeds. So emailing people and posting on Facebook just makes you another voice in the crowd.
Pushing a notification to your audience on their smartphones, however – now that stands out.
That gets you noticed.
5. Build on the Marketing That’s Already Working for You
Creating a mobile app doesn’t mean abandoning all of the marketing you’re doing that’s already working. An app actually builds on your existing marketing. It takes everything you’re already doing and makes it more accessible.
Your website is available in a single click.
Your social media updates are aggregated.
Your promotions, coupons and discount codes are at your customers’ fingertips.
A mobile app is an affordable way to improve the marketing you’re already doing.
Think about all the marketing you’re doing for your small business right now. A mobile app can help you streamline all of that, simplify things for your customer and help you stand out from your competition.
What if you could streamline your small business marketing? That’s exactly what a mobile app can do. Find out how in our latest post –
If you’re looking for a way to boost your marketing efforts and find more customers, a mobile app may be your secret weapon. Here’s how –
Could a mobile app be the secret weapon you need to boost ALL of your #marketing?
New Blog Post: Get more out of your marketing with the power of a mobile app. Read it now –
Are you a #smallbusiness looking for a way to stand out? Here’s how –
Get found online with this marketing tactic you may have never considered –
To get started with a mobile app or learn more, get the Six Proven Ways to Grow Your Small Business with Mobile Apps Guide now.