One night you’re browsing on your smartphone and you look at how many apps you have.
Suddenly, you have a brainwave and think “wouldn’t it be cool for our business to have an app?” You then quickly think it must cost a lot or it’s going to take up too much time.
Perhaps a mobile app isn’t even on your radar. All you know is you need some new marketing ideas to boost your sales and customer experience and you’re not sure if a mobile app will deliver ROI.
There are so many myths about mobile apps – especially when it comes to using one for your small business – that we wrongly decide they’re not a fit.
Here are 4 of the biggest myths regarding mobile apps that you need to know about as a small business owner:
Myth #1: A Mobile App is Expensive
When mobile apps first came out, they were expensive to develop and maintain, but those days are long gone.
With advances in technology, mobile apps can be built based on templates or an existing platform without the need for custom work.
The result is that a mobile app is now in reach for even the smallest of businesses. For well under a $100/month, you can have a mobile app for your business that lets you reach your customers and communicate with them regularly.
Consider the mobile app as an extension of your email marketing and website costs, and then a mobile app is just like any other web, tech or marketing costs you have. The costs involved in creating a mobile app today are both affordable and manageable on an ongoing basis.
Myth #2: A Mobile App is Way Too Technical
Many apps are built using pre-existing technology and are designed to ensure that the user doesn’t need any real technical knowledge.
If you can send an email or post on Facebook, you can send a push notification to your users.
There’s no need for any coding or integration work and you can outsource the setup of your app to a third party to eliminate the need for any technical know-how outside of how to send a notification. In fact, mobile apps are being used extensively by non-technical users everywhere from small businesses to schools.
A mobile app doesn’t need to be complicated or challenging, in fact, the easier it is for you to use, the more apt you are to use it.
You can try out a mobile app for your small business for FREE. Click here to get started.
Myth #3: A Mobile App Will Be Hard to Manage
You may be shocked at how easy a mobile app is to manage. Most users can set up and send a push notification in under a minute, which is a fraction of the amount of time it takes to update your website or decide what to post on your Facebook page.
Managing a mobile app should take under two hours a month as the majority of the content in your app will be sourced from other channels such as your website or social media. That functionality means there’s very little for you to do on an ongoing basis with your app, and you only really need to use it when you’re updating information or sending a push notification.
The ease-of-use with a mobile app means you can schedule notifications in advance or use them on the fly when you have an idea or spot an opportunity. (Checkout 3 Reasons Why Your Small Business Needs a Mobile App for more details on using push notifications and more.)
Myth #4: A Mobile App Won’t Deliver ROI
The time and money involved with a mobile app for your small business are minimal so it’s easy to quickly see ROI. I’d argue that few technologies or marketing tactics can offer the level of ROI of a mobile app as no other way will let you connect with your customer directly in a matter of seconds.
It takes 90 minutes for the average email to be read while the average view time on a push notification is 90 seconds. That lightning fast connection to your customer on a device they have with them most of the day means ROI is inevitable.
The low cost of investing in a mobile app makes it extremely low risk and increases your ROI exponentially. For example, if you have even a handful of extra customers in your restaurant each week as a result of a well-timed push notification, you’ve quickly recouped your investment and then some.
A mobile app is a solid and realistic investment for most small businesses. To get started with a mobile app or learn more, get the Six Proven Ways to Grow Your Small Business with Mobile Apps Guide now.