Charlie Rose was granted a rare look inside the Apple labs during a ’60 Minutes’ feature and he took full advantage of the opportunity. So what did he learn? One of the main takeaways is that even though Tim Cook is the current CEO, it’s Steve Jobs’ vision and legacy that is still driving the […]
Archives for December 2015
The holidays are a major season for mobile marketing. While this holiday season is already starting to wind down that doesn’t mean you shouldn’t already be planning for how to market your app next year. If you want to have huge success in the future then you’ll need to buck up and spend money on […]
The internet of Things is slowly taking over every aspect of our lives. Now is the time to get in on it before it reshapes e-commerce forever. Here’s how it’s going to happen!
Facebook and Facebook Messenger are still two of the most downloaded and used apps on the market. They’re essential parts of our online communication. That’s why it makes perfect sense for Google to be working on their own messaging service to rival Messenger. Google will come up against stiff competition not only from Messenger but […]
File this one under “what?!”. Twitter has a new patent that appears to be a user-controlled, camera-mounted, self-tweeting drone. The patent explains that users will be able to send messages to the drone and give it instructions. The drone can then use its camera to capture content and tweet it out for you! Imagine being […]
Getting users to download your app is one thing, but getting them to stick around and continue using it is another issue altogether. User retention is critical to your app’s success. Here’s how to keep people coming back day in and day out!
Want to know the other way that conversion experts refer to optimization? “Free money”. That’s because optimizing your mobile return-on-investment can net you huge amounts of cash. Even optimizing your revenue per install by 10 percent could lead to $36 million extra each year. Sure that number might be for the big players in the […]
360 degree videos and virtual reality are the hot trends going into 2016. However, finding content and ways to view this content is not as clear cut as most other types of media. Facebook and YouTube support the content but it’s not the easiest to access especially for a larger group of people gathered together. […]
Getting your app discovered and downloaded is no easy feat. If you want to get serious about app discovery then you need to ramp up your mobile marketing efforts. Here’s how!
‘Star Wars’ is a force to be reckoned with at the box office, but the money and the appeal doesn’t end at the theater. App downloads associated with ‘Star Wars’ skyrocketed after the film’s release on Friday, December 18th. Compared to the other Fridays leading up to the film’s release, ‘Star Wars’ app downloads on […]
Marketing an app has been getting more and more expensive as time goes by. 2015 was no different. The average advertising cost per download soared over the course of the year for both Android and iOS. Costs were a bit lower for iOS with an average cost of $1.54 per user download in November. This […]
2015 is coming to an end, so which smartphone platform was the best of the year? Android, iOS, or Windows? Find out!
It was big news when Google announced that Google Maps would begin to feature an offline navigation service, but Apple users were left out of the fun. Now, after a month without the service, iOS users will finally have a chance to use Google Maps offline on their iPhones. Users won’t be able to access […]
The Indian smartphone market is currently exploding. Growth has happened so quickly and expanded so rapidly that many new services are having to be released to help out this burgeoning market. This has prompted Google to announce a new translation app, Tap to Translate, that will be released in India in the first quarter of […]
Facebook has retained its top spot on the app store rankings for another year. Find out what makes Facebook such a difficult competitor to knock from the throne.
Android Pay is making the next step in mobile payments by now being available for users when they check out in mobile apps. This is an obvious next step for mobile payment systems, but Android Pay will be the first of the mobile payment platforms to offer this feature. Currently Android Pay checkout in mobile […]
It’s always wise to keep your finger on the pulse of the top app market. With that in mind, let’s take a look at the top app downloads and top app revenues both domestically and globally for the month of November. It should come as no surprise that Facebook and Facebook messenger remain the top […]
Wearable tech is all the rage right now, but the future is going to be all about implants. Take a look at the tech that might find its way under your skin in the future!
Google has announced that it will now be extending its Project Fi service to include tablets in addition to Nexus phones. The move means that many data only devices will now have access to the network as long as you’re a current subscriber to Project Fi. The cost will remain the same. That means $10 […]
Talk about a bias! Apple has been called out once again for using its iOS App Store’s Top 10 section to promote its own apps as opposed to the apps that actually deserve the honors. There’s not necessarily any evidence to nail Apple for it, but the fact that their own apps appear and disappear […]
Having blazing fast Internet in the future could be as easy as flipping on a light switch. LiFi, a new light-based Internet standard, is currently in the testing phases but it promises speeds up to 1Gbps. Check it out!
Topsy, a social media analytics firm that was acquired by Apple two years ago for $200 million, has been shut down by the tech giant. Topsy had been deemed the Google of social media, so it’s sudden shut down comes as a big surprise. The firm was one of the only verified Twitter partners, too. […]
Facebook is finding more and more ways to keep you working within their apps. Their newest tactic is an ingenious partnership with Uber that will allow passengers to order rides directly from Facebook’s Messenger app. Users will also be able to provide ride updates to their friends within the app. Sharing the trip will allow […]
The success of retail shopping apps is proving that mobile commerce is only going to continue to get bigger. Take a look at the numbers and see for yourself!
The world of app development can be truly thrilling. The ability to sit down, create an app from scratch, and then see it in an app store is an extremely empowering feeling. This is what Nick Walter discovered when he began building his own apps. He took his idea (an app to help people find […]
Two things Apple loves is pushing technology to the limits and secrecy. They’ve combined both of those things in a new secret laboratory in Taiwan that specializes in advanced screen technology. Apple purchased the lab from Qualcomm, a company that is best known for its processors, but this specific facility had been used to test […]
The mobile gaming market is a cutthroat landscape. Find out which unlikely game managed to dethrone some of the top competitors in this breakdown of the recent charts
We all know how much Apple loves its press events. The company is expected to host another event in March of 2016. The agenda? The Apple Watch 2. Yes, it’s already time to start talking about the next version of Apple’s wearable device. The rumor mill is churning and the news suggests that the Apple […]
Not happy with your Android digital assistant services? Now you can replace your Android default with Microsoft’s Cortana! Microsoft has officially made Cortana available for Android devices. Cortana promises to allow users to sync reminders and location services between a PC and Android phone, track packages and flights and other info, and get information for […]
This news from Google is huge. It’s now possible to have users stream up to 60 seconds of an app that they don’t have installed from directly within a mobile ad. This is gonna be huge for getting your app discovered!
Add another mobile payment option to the list. Walmart has announced its own mobile payment service called, unsurprisingly, Walmart Pay. Is there anything that makes Walmart Pay unique compared to the huge number of competitors? It is unique in the sense that Walmart Pay will only work at Walmart stores. That’s right. Their new payment […]
India is currently experiencing a smartphone renaissance. It only takes one look at the mobile app numbers to see how true this is. Turns out retail shopping apps are seeing a huge amount of success in the Indian market. The country is also leading the world in mobile-first shopping. 6 of the top 10 mobile […]
2015 is coming to a close, which means it’s time to start looking ahead to the new year! What does 2016 have in store for the app world? Here are the trends to keep an eye on!
The old version of Apple TV was frustratingly lacking in useful apps. That’s no longer the case with the new Apple TV. In fact, the Apple TV app store is measuring astounding growth. There are now more than 2,600 apps available with an estimated 10,000 by early 2016. To put that in perspective, there were […]
Google wants to make it even easier to pay people using Google Wallet. How easy? As easy as sending a text message to someone. The update to Google Wallet means that users will no longer have to supply an email address to have the service work. Money will now be sent to anyone in your […]
Now is the time to capitalize on the holiday shopping craze! Here’s the best way to create a holiday campaign that will help you rake in the cash
Apps make money. Lots of money. So much money that these days they’re raking in more money than some hedge funds. Seriously. If you think you know how much money certain apps are making then you’ll need to think again. Unsurprisingly, games are the biggest cash cows in the app world. Of the top 13 […]
You might think that your app is ready to go after the final line of code has been written, but that’s far from the truth. There’s an entire checklist that you’ll need to cross off before you even think about releasing your app into the world. You’ll need to do all of your testing and […]
Bigger is always better, right? According to 20% of the market, that might not be the case. Find out why some people actually want to buy a smaller iPhone and how that will affect the production of the iPhone 6c!
Apple has been desperately trying to revolutionize the TV space for years. However, the company has had enough with the negotiations and is finally hoisting the white flag of surrender. The company will no longer try to bring live television streaming to its Apple TV device. Apple will now be pivoting its focus toward the […]
Want to have a top 25 ranked app in the app store? You can do all the app store optimization and A/B testing that you want, but those methods won’t be enough. So what do you need to make it happen? Money. $200,000 to be exact. That’s the amount of money on average a company […]
Did you know that there’s a difference in the way apps climb the ranks between the iOS App Store and the Google Play Store? Find out what the difference is and how to promote your app to take advantage of it!
The cheapest and easiest way to get access to virtual reality in your own home is still Google Cardboard. The device is made of cardboard, has a couple of lenses, a velcro strap, and a slot for your smartphone. And that’s it. Currently there is not a huge library of virtual reality content for users […]
The numbers are in and online Black Friday sales broke records yet again. $4.5 billion in online sales were logged during the Black Friday period. However, the more significant number is that $1.5 billion of those sales were made using a smartphone. While online sales made via desktop still dominated, the preferred method for browsing […]
The Apple Watch got off to a slow start, but all of a sudden the sales numbers have taken off. Here’s where the numbers stand and why this boost means that the future is going to be focused on wearables
Confirming what we already know, new data shows that by the year 2018 two-thirds of people in key digital markets will own a smartphone. There has been a massive surge in smartphone adoption in the Asia Pacific region. Singapore leads the world in smartphone penetration, with an estimated 97 percent of the population owning a […]
Black Friday might be the time of year when most big retailers pull themselves out of the red, but that time of year for app developers is in January. This huge boost in app downloads and sales is directly related to the fact that many people receive brand new mobile devices for Christmas and are […]
Of all the companies that can have a big impact on the economics of the media industry, Apple seems poised to revolutionize media consumption with its Apple TV device. Here’s how it’ll happen
Samsung’s virtual reality headset, the Gear VR, is available for consumers, but there are still many things people don’t know about it. Here’s a breakdown of what you should know about the new virtual reality device. First of all, this is much more than Google Cardboard. The big difference is that this is a real […]
Apple’s programming language, Swift, has officially gone open source and is now available at swift.org. They have also made the source code available on GitHub as well as releasing a Linux port to expand access to the language. The company is also sharing design guidelines for the language so that there is a more cohesive […]